About The Founder

Since 2016

LoveShafali is a boho-chic atelier nestled in the art district of Kala Ghoda, South Mumbai. Every piece is a limited edition capsule built to mix, layer, and live in forever.

Founder and Head Designer

Shafali’s design journey began at the Fashion Institute of Technology (FIT) in New York, where she trained in Avant Garde Fashion Design. Back in India, her talent quickly found its audience — she became India’s first Fashion Editor at Cosmopolitan, one of the world’s most iconic women’s publications, spending three years shaping its launch. In 2002, she founded Studioscd, a niche design consultancy built on a love for indigenous materials — think sutli, jute, and Assam teak wood. Then in 2015, LoveShafali was born. A brand that carries every chapter of that journey in its DNA.

Designed for the woman who dresses on her own terms. We take the most beloved Indian craft and marry it with the world's most democratic fabric — Gota embroidery on Denim. A timeless classic reimagined for the modern wanderer.

Behind LoveShafali

Great design doesn’t happen alone. Behind every piece that leaves our studio is a team that obsesses over every detail — the drape of a fabric, the placement of a Gota motif, the finishing on a hem. They are dreamers with deadlines, creatives with craft, and the quiet force that brings every LoveShafali collection to life. When you wear something from us, you’re wearing their dedication too.

Discover your new favourites.

Tucked into the cobbled lanes of Kala Ghoda — Mumbai’s most beloved art district — the LoveShafali boutique is as much an experience as it is a store. Heritage architecture, bohemian energy, and a carefully curated world of boho-chic living come together under one roof. Handcrafted shararas, one-of-a-kind that are handmade in macrame in house by women artisans, accessories  and so much more — every piece in this store has been designed and chosen with intention. This isn’t just shopping. It’s an escape.