A term that many may not have heard, but one that resonates with Indians almost everywhere, “TradMod”. What is it, exactly?
A cohesive blend of Tradition and Modernity, TradMod believes in the best of both worlds. From craft to technique, silhouette to piping, inspiration to execution, TradMod is all about seamlessly combining the qualities. The result? A contemporary vision, highlighted by rooted and cultural detailing!
TradMod, to be honest, lies at the heart of LoveShafali. We’re endlessly inspired by the world around us – be it the royal Gota of eons ago, ‘70s disco fever, our ever-evolving relationship with our mothers, so on and so forth. Through our pieces, we’re trying to capture an emotion that makes Indian style transcendental. We’re trying to reimagine Indian style, completely!
And that’s where TradMod comes in: take a look at our classic Umr Bhar collection, if you will. With silhouettes inspired by the Kashmiri Phiran, Gota from Lukhnow and Rajasthan, and palettes that are almost Art-Deco in their luxuriousness, Umr Bhar is a timeless curation of pieces you can wear throughout your life. The best part? You can also style them as you wish – remove the Salwar, and pair the Phiran with a pair of high-waist trousers, and you’ve got a dinner ensemble that will make heads turn.
And that’s the intersection between modernity and tradition that we’re most excited by – how can we ensure the longevity of our pieces? How can we style our pieces as times and trends change? How can we offer versatility? The answer is always… TradMod. You heard it here first!
